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The Intersectional Business™ Method

Where Strategy Meets Identity, Integrity, and Impact

Intersectional Business™ is more than a framework — it’s a consulting methodology, education system, and values-led approach to building sustainable, socially conscious, and scalable businesses.

Designed for visionary founders — especially those who are neurodivergent, queer, BIPOC, or system-disrupting by nature — this method offers a structured pathway to growth that centers your lived experience, leadership style, and long-term goals.

What We Do

We provide:

Business consulting services focused on brand strategy, leadership development, and sustainable growth models
Marketing and positioning consulting to align your voice with your value
Business management advisory for organizing your offers, team, and systems
Training and education services for founders, including group programs, keynotes, curriculum design, and coaching

Our consulting engagements and educational offerings are rooted in the same powerful system: The Intersectional Business™ Method.

Our Approach to Intersectional Business

This isn’t about quick wins or flashy tactics. It’s about long-term, aligned growth that reflects your unique values and vision.

That’s why everything we do is rooted in four guiding principles:

Sustainability: Growth should support your time, energy, and well-being—not deplete them.
Alignment: Your values and priorities should drive every decision, ensuring your business works for you, not the other way around
Simplicity: Complexity kills momentum. Streamlined systems provide clarity and room to focus on what truly matters.
Intentionality: Purposeful, deliberate strategies create more impact with less noise.

Our philosophy isn’t just a set of beliefs; it’s the backbone of the entire Sass and SEO Growth Method. It shapes how we approach every system, strategy, and solution.

Our Sass and SEO Framework

How It Comes to Life: The Four-Phase Framework

We bring the Intersectional Business™ philosophy into action through four cyclical, capacity-conscious phases:

Assess
Architect
Implement
Sustain

1. Assess

Get honest about your capacity, offers, and operating model.

Audit your business across six core pillars (below)
Identify leaks, misalignments, and bottlenecks
Clarify what’s working and what needs support

Feels like: A deep exhale and a clean slate.

2. Architect

Design systems that work in real life — not just in a launch plan.

Build backend systems, offers, pricing, and SEO content that match your real capacity
Integrate automations, modular content, and evergreen systems that hold

Feels like: Stability without rigidity.

3. Implement

Roll out what you’ve built — without burning out.

Launch quietly or in stages
Apply SOPs and refine real-time
Adjust based on capacity and bandwidth

Feels like: Gentle momentum. Action without adrenaline.

4. Sustain

Refine, adapt, and continue — without unraveling.

Create quarterly review systems
Delegate or simplify based on season
Keep your business evolving with you

Feels like: Calm confidence, not chaos.

The Six Pillars of Intersectional Business™

These are the Six Pillars of Intersectional Business™ — the core areas we assess, build, implement, and sustain through every phase of your growth.

When these pillars are aligned with your capacity, identity, and values, your business becomes not just scalable — but sustainable.

Client Delivery

Sales

Marketing

Operations

Financial Literacy

People & Culture

C.D.

Sales

Marketing

Streamlined Operations

Financial Literacy

People & Culture

Whether it’s just you or a small team, your business runs on humans. This pillar helps you build a values-driven culture, define roles and expectations, and lead from a place of clarity, not burnout. Think: hiring, onboarding, team management, leadership capacity.

Financial Literacy

You don’t have to be a CFO — but you do need to know your numbers. This pillar builds your confidence and clarity around pricing, revenue, and expenses, so you can make informed decisions that move your business forward. Think: profit planning, clean bookkeeping, pricing models, payout systems.

Operations

Behind every smooth business is a strong operational engine. This pillar focuses on removing bottlenecks, automating the busywork, and structuring your backend for ease and efficiency. Think: SOPs, automations, project management, backend tools.

Marketing

Sustainable marketing means showing up consistently — without burning out. This pillar focuses on building evergreen visibility systems through SEO, storytelling, and content that actually converts. Think: search + social strategy, email flows, thought leadership.

Sales

Selling shouldn’t feel pushy, performative, or exhausting. Here, we build repeatable, values-aligned sales systems that feel like a natural extension of your brand — whether you’re selling 1:1, in launches, or on evergreen. Think: conversion strategy, sales pages, CRM, proposals, follow-ups.

Client Delivery

Your business doesn’t stop when the sale is made. This pillar ensures that your systems support consistent, high-quality delivery — delighting clients while creating loyalty, referrals, and long-term results. Think: onboarding, fulfillment, client portals, experience design.

Bringing it all together

Sustainable growth isn’t just about having the right systems or processes in place. It’s about aligning every part of your business to work seamlessly together, rooted in purpose and powered by intention.

That’s why our Method combines the Six Pillars of Intersectional Business with the Four Phases of Sustainable Growth to create a roadmap for success that’s both strategic and simple.

The Pillars Are the Foundation

These pillars are the “what” of your business. They represent the core areas that need to remain strong and integrated for sustainable growth:

Client Delivery: Seamless processes that delight clients and build loyalty.
Marketing: Evergreen strategies to amplify your visibility and attract the right audience.
Sales: Authentic systems that convert interest into action with ease.
Operations: Streamlined workflows that save you time and reduce overwhelm.
Financial Clarity: Data-driven decisions grounded in stability and opportunity.
People & Culture: A supportive, adaptable foundation, whether it’s just you or a small team.

The Phases Are the Process

The Four Phases—Assess, Build, Execute, and Optimize—offer the step-by-step approach to strengthening and scaling your pillars.

They’re the “how” that turns your values and goals into action.

Assess: Identify gaps, inefficiencies, and opportunities across your pillars.
Architect: Design systems and strategies to align each pillar with your vision.
Implement: Implement those strategies to create cohesion and momentum.
Sustain: Continuously refine and adapt to ensure long-term success.

Consulting, Coaching, and Curriculum Built for Your Growth

The Intersectional Business™ Method is offered through:

1:1 and group consulting containers
Business strategy and leadership coaching
Online courses and education programs
Keynotes, workshops, and private client intensives

Whether you’re looking for support with brand positioning, business restructuring, or building thought leadership — this method is your foundation.

Work With Us

Ready to engage Intersectional Business™ in your company, team, or personal leadership?

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Email: info@sassandseo.com

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Our Local San Diego SEO Agency is located at: 5451 Avenida Encinas Suite B, Carlsbad, CA 92011

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Sass and SEO Inc is operated in San Diego, California on stolen native land. We respectfully acknowledge that the Nation are the original inhabitants of the unceded land now known as San Diego. Despite enduring the horrors of genocide and colonization, the Kumeyaay spirit remains unbroken. We honor the resilience of their ancestors who fought to protect their culture and land.