10+ Free Therapist Directory Options to Boost Your Practice in 2025

Getting your name out there as a therapist can feel overwhelming, but online directories make it easier for the right clients to find you. Instead of waiting for referrals or relying on social media, you can list your practice in the best therapist directories and let people come to you. The best part? Many of these platforms are completely free.

Not all directories work the same way, though. Some offer free listings with basic features, while others require a paid subscription for more visibility. The key is knowing which ones will actually help you grow. That’s where this guide comes in.

We’ve put together a list of 10+ free therapist directories, breaking down what they offer, how much they cost, and why they matter. Plus, we’ll go over how to make your profile stand out and share stories from therapists who’ve used directories to grow their practice. Let’s get started!

Understanding Therapist Directories

If you’re a therapist looking to grow your practice, therapy directories can be a game-changer. These platforms list your services, making it easier for clients to find and contact you. Some work like online business listings, while others help match clients with therapists based on their needs.

Why Are Therapist Directories Important?

Think of therapist directories as digital billboards. Instead of relying on word-of-mouth or social media, your profile is placed where people are already looking for help. This means:

• More visibility – Clients searching for therapy can easily find you.

• Better SEO – Many directories rank well on Google, which helps your name show up in search results.

• Increased credibility – Being listed on trusted platforms adds to your professional reputation.

• A steady stream of inquiries – Unlike social media, where people might scroll past, directory users are actively searching for a therapist.

These directories play a vital role in supporting individuals on their mental health journey, providing them with accessible resources to manage their well-being continuously.

Free vs. Paid Directories: What’s the Difference?

Not all directories work the same way. Some let you list your practice in a free directory, while others offer premium options to help you stand out. Here’s how they compare:

• Free Directories – Great for getting started, but usually come with limited features. Some allow you to add your contact info, but might not rank your profile as high as paid listings.

• Paid Directories – Often include better placement in search results, more customization options, and extra marketing tools to attract clients faster.

The good news? You don’t have to choose just one. Many therapists sign up for multiple directories to increase their chances of being found. In the next section, we’ll go over the best free therapist directories and how each one can help your practice grow.

Top Free Therapist Directories

1. TherapyDen

TherapyDen is a free therapist directory, inclusive therapists directory designed for therapists who want to connect with diverse clients. It prioritizes LGBTQ+ affirming care, social justice, and accessibility, making it a go-to platform for progressive therapy seekers. If you’re looking for a directory that aligns with ethical, inclusive values, this is a great option. Plus, it’s SEO-friendly, meaning your profile has a good chance of ranking on Google. Additionally, TherapyDen offers a large pool of online therapists, ensuring clients can easily find and switch between qualified professionals tailored to their needs.

• Cost: Free profile

• Backlinks: DoFollow backlink to your website

• Key Features: Focus on diversity, accessibility, and strong online visibility.

2. Open Path Collective

Open Path Collective is perfect for therapists looking to provide affordable mental health services. It connects clients who need low-cost therapy with licensed professionals who are willing to offer reduced rates. While it doesn’t provide SEO benefits like backlinks, it’s a fantastic way to help underserved communities while building your client base. Additionally, it is an excellent resource for private pay therapists, offering financial and accessibility advantages by allowing them to collect full fees and avoid the complexities of insurance reimbursement.

• Cost: Free

• Backlinks: No backlinks

• Key Features: Best for therapists offering sliding-scale or low-cost therapy.

3. Psychology Today (Trial)

Psychology Today is the most well-known therapist directory. While the free trial is limited, it gives you a chance to test how much visibility you can get before committing. It ranks high in search results, meaning a profile here increases your chances of getting discovered. If you want serious client traffic, this is a must-have listing. Accurate and updated information in therapy directories is crucial to prevent discouragement during the therapist search process.

• Cost: Free trial, then $29.95/month

• Backlinks: DoFollow backlink (with paid plan)

• Key Features: High Google rankings and strong client trust.

4. Network Therapy (Trial)

Network Therapy is a therapist directory and professional network in one. It provides a DoFollow backlink, which helps boost your website’s SEO. The site is well-organized and designed to help therapists connect with each other, making it useful for both client referrals and professional growth.

• Cost: Free 90 Day Trial for first 3 months, then $19.95/month

• Backlinks: DoFollow backlink to your website

• Key Features: Great for networking and SEO benefits.

5. Therapy Route

If you want international exposure, Therapy Route is a solid choice as a therapy directory. It’s free to list your practice, and you get a DoFollow backlink, helping improve your site’s SEO. This directory is great for therapists who work with clients worldwide or want to rank higher in search results.

• Cost: Free with premium option of $14.33/month

• Backlinks: DoFollow backlink to your website

• Key Features: Best for global reach and SEO benefits.

6. Find-a-Therapist

Find-a-Therapist offers free basic listings to help therapists connect with potential clients. While it lacks SEO benefits, it provides nationwide reach, making it an effective option for therapists looking to increase accessibility and expand their client base without any costs.

• Cost: Free basic listing

• Backlinks: No backlinks

• Key Features: Simple, effective way to reach more clients.

7. Google My Business Profile

Google Business Profile is essential for local SEO, allowing therapists to appear in Google Search and Maps. It improves online visibility, provides direct client engagement via reviews and messages, and enhances credibility. A well-optimized profile helps attract more local clients searching for therapy services in their area.

• Cost: Free

• Backlinks: DoFollow backlink to your website

• Key Features: Best for local SEO and Google search rankings.

8. Healthgrades

Healthgrades is a healthcare-specific directory where therapists can list their practice for free. It’s widely used by clients searching for mental health providers and offers credibility through patient reviews. Though not SEO-focused, it enhances professional reputation and trustworthiness among potential clients.

• Cost: Free

• Backlinks: No backlinks

• Key Features: Great for credibility and healthcare-focused searches.

9. BetterHelp

BetterHelp is a popular online therapy platform where therapists can list their services. While it primarily offers paid therapist-client matching, it provides a free listing for approved professionals. It’s ideal for those looking to offer online therapy and expand their client reach digitally.

• Cost: Free to list, but requires approval

• Backlinks: No backlinks

• Key Features: Ideal for online therapy providers.

10. Rehab

Rehab connects therapists with clients specializing in addiction and rehabilitation services. It’s an excellent directory for therapists focusing on mental health, substance abuse, and holistic healing. While not SEO-focused, it helps therapists attract clients needing specialized care.

• Cost: Free basic listing

• Backlinks: DoFollow backlink (with paid plan)

• Key Features: Best for addiction and rehab therapy.

11. Mental Health Match

Mental Health Match is a therapist directory that matches clients with professionals based on their needs. It offers free listings and focuses on simplifying the process of finding the right therapist. Though it lacks strong SEO perks, it’s a great tool for client acquisition.

• Cost: Free trial for 60 days, then $39/month or $375/year

• Backlinks: DoFollow backlink

• Key Features: Best for targeted client matching.

Noteworthy Paid Therapist Directories

1. Psychology Today

With millions of monthly visitors, Psychology Today is the largest therapist directory. It ranks at the top of Google search results, making it the best option for client visibility. The paid plan includes a DoFollow backlink, helping improve your website’s SEO.

• Cost: $29.95/month

• Backlinks: DoFollow backlink

• Key Features: Best for visibility, credibility, and SEO benefits.

2. GoodTherapy

GoodTherapy’s premium listing improves your exposure and provides access to educational resources and networking opportunities. While it doesn’t offer backlinks, it’s great for therapists who value ethics, education, and professional growth.

• Cost: $30.95/month

• Backlinks: DoFollow backlinks

• Key Features: Ideal for therapists who want to expand their knowledge.

3. Theravive

Theravive’s premium plan is SEO-optimized, meaning your profile has a better chance of ranking higher in search results. This directory is great for therapists who rely on online searches for new clients.

• Cost: $247–$397/year

• Backlinks: DoFollow backlinks

• Key Features: Best for online search visibility.

4. Zencare

Zencare’s premium listing focuses on private practice branding. Its unique video introduction feature helps build trust with potential clients before they book a session. If you work with higher-income clients, this platform is worth considering.

• Cost: $59/month

• Backlinks: No backlinks

• Key Features: Best for therapists who want strong branding.

5. TherapyTribe

TherapyTribe offers a DoFollow backlink, which helps your website rank higher on Google. It also includes access to a therapist networking mental health community, making it a great option for both client visibility and professional growth.

• Cost: $29.95/month or $299/year

• Backlinks: DoFollow backlink

• Key Features: Great for both networking and SEO benefits.

6. Network Therapy

Network Therapy is a therapist directory and professional network in one. It provides a DoFollow backlink, which helps boost your website’s SEO. The site is well-organized and designed to help therapists connect with each other, making it useful for both client referrals and professional growth.

• Cost: $19.95/month or $199/year

• Backlinks: DoFollow backlink to your website

• Key Features: Great for networking and SEO benefits.

7. Rehab (Premium)

Rehab is designed for therapists who specialize in addiction recovery. It attracts highly targeted leads, and the DoFollow backlink makes it a valuable option for SEO. If your focus is addiction and rehab therapy, this is one of the best directories for you.

• Cost: Custom pricing

• Backlinks: DoFollow backlink

• Key Features: Best for addiction therapists looking for high-quality leads.

Pro Tip: For the best mix of client exposure and SEO benefits, choose Psychology Today, TherapyTribe, or Rehab.com.

Optimizing Your Directory Profiles

Getting listed in a therapist directory is just the first step—to attract the right clients, you need to make your profile stand out. A well-optimized profile not only boosts visibility but also builds trust and encourages potential clients to reach out. Many therapists make the mistake of filling out a profile quickly and never updating it, but a little effort can lead to better results.

Here’s how to create a strong, engaging, and client-friendly directory profile.

Craft a Bio That Connects

Your bio is often the first thing potential clients read, so it should be clear, warm, and approachable. Many therapists focus on listing credentials, but most clients aren’t looking for technical details—they want to know if you understand them.

Instead of just talking about your qualifications, speak directly to your ideal client. Make your bio personal, inviting, and solution-oriented.

Example of what to avoid:

“I hold a Master’s degree in Clinical Psychology and specialize in CBT, DBT, and trauma-informed care. My practice focuses on evidence-based methods to support client well-being.”

This sounds professional, but it’s not very engaging. Clients might not understand technical terms or feel connected to your message.

Example of what works:

“Feeling overwhelmed? You’re not alone. I help people navigate stress, anxiety, and life transitions with a mix of talk therapy and practical coping skills. Let’s work together to find what works for you.”

This speaks directly to the client’s needs while keeping it simple and inviting.

Use a Professional Headshot

Clients are more likely to trust and reach out when they see a friendly, professional photo. A high-quality headshot builds connection before a conversation even begins.

• Wear neutral or calming colors that fit your brand.

• Use soft, natural lighting to avoid harsh shadows.

• Smile and keep an open expression to appear warm and approachable.

• Avoid casual selfies or overly formal corporate photos—clients want someone relatable.

A picture doesn’t have to be perfect—it just needs to reflect the warmth and professionalism you bring to your sessions.

Highlight Your Specialties Clearly

Most directories allow therapists to list areas of focus, but choosing therapy specialties strategically matters. Clients often search for specific issues, so make sure your specialties match what people are looking for.

• Avoid vague terms like “general therapy.”

• Be specific: “Helping professionals manage work-related stress” is clearer than just “stress management.”

• Use simple language so clients understand what you do.

Listing too many specialties can make your profile seem too broad. Instead, pick 3–5 key areas that reflect your strengths.

Encourage and Manage Reviews

Some directories allow client reviews, and these can be powerful. Positive reviews build trust and help potential clients feel confident in reaching out to you.

If a client has a great experience, consider asking them to leave a short, honest review. You can phrase it like this:
“I really appreciate feedback from my clients. If you feel comfortable, a short review about your experience could help others who are looking for support.”

How to handle negative reviews:

• Stay professional—never argue online.

• Respond calmly (if the platform allows), thanking them for their feedback.

• Focus on what you can control: Keep providing great service.

Most potential clients won’t be discouraged by one negative review—they’re looking for overall patterns in feedback.

Add a Website & Contact Info

Many clients research therapists before booking, so make it easy for them to find more details. If the directory allows, include:

Your website link (so they can read more about your approach)
Your email and phone number (for direct contact)
A simple call-to-action (e.g., “Book a free 15-minute consultation today.”)

A strong call-to-action guides clients on what to do next, making them more likely to reach out.

Keep Your Profile Updated

A profile that hasn’t been updated in years might turn clients away. Make it a habit to review your listing every few months and update:

• Your bio (if your approach has evolved)

• Your contact details (to ensure accuracy)

• Your availability (if you’re accepting new clients)

Even small updates show that you’re active and engaged, which can make a difference in how clients perceive you.

Beyond Directories – Building a Strong Online Presence

Getting listed in directories is a great start, but to truly grow your practice, you need more than just a profile. Clients today research therapists online, and if they can’t find much about you, they might move on to someone else.

A strong online presence builds trust, increases visibility, and helps attract the right clients. By refining your website, engaging on social media, and improving your online marketing efforts, you can create a professional, approachable, and engaging digital footprint.

Create a Website That Works for You

A website is your digital home—it’s where potential clients can learn more about you, your approach, and how to book a session. Even if you’re listed in directories, having a well-structured, easy-to-navigate website makes a big difference.

What your website should include:

• A welcoming homepage that explains who you help and how.

• An “About Me” page with your story, credentials, and approach.

• A services page outlining your therapy options and session details.

• A contact page with an easy way to book a consultation.

• Client testimonials (if allowed by law in your area).

If building a website sounds overwhelming, platforms like WordPress, Wix, or Squarespace offer simple, professional templates that require no coding.

Use Social Media to Connect with Clients

You don’t need to be everywhere, but having at least one active social media presence can help clients find you. Social media allows you to share helpful content, answer common questions, and show your personality in a way directories can’t.

Best platforms for therapists:

• Instagram: Share mental health tips, infographics, and personal insights.

• LinkedIn: Connect with other professionals and share articles.

• Facebook: Engage in local groups and post updates.

Social media tips:

• Post consistently, even if it’s just once a week.

• Share valuable content—mental health advice, self-care tips, or insights about therapy.

• Engage with comments and messages to build trust.

You don’t need to go viral—just being present and approachable can make a difference.

Write Blog Posts or Articles

Writing blog posts or articles on your website can boost SEO (helping you show up in Google searches) and establish you as an authority in your field.

Ideas for blog posts:

• “How to Know If Therapy Is Right for You”

• “5 Ways to Manage Anxiety Between Sessions”

• “What to Expect in Your First Therapy Session”

A blog doesn’t have to be long or complicated—just use your expertise to answer common client questions.

Get Listed on Google Business Profile

If you offer therapy in a specific area, Google Business Profile (GBP) is a must. Even if you work online, having a verified Google listing helps people find and trust you.

Benefits of Google Business Profile:

• Your practice appears in local search results and on Google Maps.

• Clients can see reviews, contact details, and your website link.

• You can post updates, answer FAQs, and share availability.

Setting up a Google Business Profile is free and takes about 15 minutes—but it can make a big impact on how easily clients can find you.

Networking & Collaborations

Building relationships with other professionals can help grow your practice in ways directories can’t.

Ways to network effectively:

• Join therapist Facebook groups or LinkedIn communities.

• Connect with local doctors or wellness professionals for referrals.

• Collaborate with other therapists for guest blog posts or podcasts.

Sometimes, a personal referral from a trusted professional can be more powerful than any online listing.

Conclusion

Attracting clients as a therapist isn’t just about being great at what you do—it’s about being visible where people are looking. Therapist directories play a huge role in helping potential clients find and connect with you, but they’re just one piece of the puzzle.

A well-optimized profile can increase your chances of getting inquiries, but the real magic happens when you combine directory listings with a strong online presence. A simple website, active social media, and a Google Business Profile can make a big difference in how easily clients discover you.

If you’re looking for help with SEO for therapists and online visibility, that’s exactly what we do at SassandSEO. We help therapists show up where it matters—so they can focus on what they do best. Let’s build an online presence that works for you—reach out today!