Instant On Demand SEO Workshop Now Available

Our Signature DIY SEO Course is the best way to learn SEO for Digital Service Providers

Coffee and Keywords

LIVE Program Starts 

February 17, 2025

Learn how to create an automated marketing system that delivers steady leads every day.

Save time, boost your online authority, and dominate your industry; all without relying on social media or expensive ads.

Not Sure if SEO Marketing is right for you business?

Take The Free Quiz And Find Out Now

We’ll give you an honest and straight forward answer based on a few easy to answer questions that will help you understand the benefits of SEO Marketing in your industry.

If you're sick and tired of....

Living your entire life on Social Media

Creating lengthy captions, editing reels, and commenting on every potential leads posts trying to get a morsel of engagement on social media platforms

Running endless summits and live challenges

Chasing every new marketing trend, hoping for success, but never achieving the consistent results you’re looking for—or worse, feeling burnt out and unsure of what’s actually working.

Spending thousands on paid ads and complicated funnels

And all you have to show for it is a massive tech headache and an expensive advertising bill.

Don't worry, you're in the right place.

Picture This:

Every day, a constant flow of customers find you online eager and ready to buy.

No need to drain your budget on ads or scramble to keep up with fleeting social media trends.

Using tools like Google Search Console, you can gain valuable insights into your website’s performance and optimize your content to attract more organic traffic.

Imagine waking up to more leads, more sales, and more time to focus on what you love most about your business.

Your website becomes a magnet for your target audience, ranking high on Google and YouTube, pulling in people already searching for exactly what you offer.

That’s the power of SEO Marketing- It’s a proven system to drive consistent leads, grow your revenue, and scale your busines.

I get it—you’ve probably heard how "difficult" SEO can be.

If the results are so great, why isn’t everyone doing it?

I’m glad you asked- Let’s Bust Some Common SEO Myths!

Myth 01.

SEO Takes Years to Deliver Results

There’s some truth to this idea. 

You can’t expect a brand-new website or YouTube channel with zero SEO strategy or keyword research to dominate search rankings overnight.

But here’s the good news: with the right SEO strategy and guidance, you can start ranking your first two pages on Google in as little as 1–2 months.

Our approach focuses on local SEO first, which means you’ll be dominating local searches and building credibility quickly.

This strategy gets you onto Google Maps almost instantly.

Plus, we teach you how to create keyword-optimized content with AI tools, so you can consistently produce content that’s designed to rank.

dsc 7530 (1)

Myth 02.

SEO Is Too Complicated or Technical

This is another myth that couldn’t be further from the truth. While SEO may seem intimidating at first, it’s actually a learnable skill.

The most important part about learning SEO for your business is learning the RIGHT strategy that makes sense for your goals and needs.

One of the most common mistakes small business owners make when they’re just getting started with SEO is trying to DIY the entire process and taking a bunch of random SEO courses without any real strategy or structure.

It’s why we focus our entire course and program on teaching business owners the simplest and most effective SEO strategy to make SEO easy to understand,

Having the right frame and the right SEO course can make a big difference in the results you get from your marketing efforts.

soph in chair looking at phone

Myth 03.

SEO Doesn’t Work for My Business

Did you know that 93% of online experiences start with a search engine? That means most people searching for products or services begin by typing a few keywords into Google.

More recent studies show

So, why do some businesses claim SEO doesn’t work for them? It often comes down to poor execution, outdated tactics, or an unclear strategy. SEO is constantly evolving and requires consistent updates to keep up with competitors.

But when done right, SEO is a game-changer.

Mel and Soph pointing at a clipboard with coffee

Are you ready to finally feel in control of your SEO success?

Introducing

A LIVE 4-Month long SEO Program designed for small business owners and digital service providers ready to master SEO Marketing in 2025

We have ONE goal

Build the BEST SEO Marketing Program Around.

Which is why we’ve turned our DIY SEO Course into a LIVE hands-on 4-Month long program that includes LIFETIME access to everything inside.

What to Expect

Our LIVE Program will officially begin on February 17, 2025, and includes:

  • In-Depth Modules: Each module is designed to build your SEO knowledge progressively, starting with the basics and moving towards more advanced topics. You’ll cover everything from understanding how search engines work to mastering keyword research and on-page optimization.

  • Weekly Implementation Support Calls: Work through the current module with guided support to build your skills and apply the SEO strategies you’re learning.

  • Weekly Live Q&A Sessions: Get direct access to SEO Consultant and Educator Sophie Arambula, who will help you avoid common pitfalls and accelerate your progress.

  • Unlimited Course Access: Enjoy full access to all course materials, including pre-recorded video tutorials and step-by-step guides that show you how to implement each tactic.

  • Private Community Access: Join our exclusive community through a dedicated mobile app (no Facebook groups here!) where you can ask questions and receive feedback on your work.

  • Tools and Resources: Get recommendations for our favorite free tools and enjoy discounts on premium SEO tools to help you hit the ground running.

SEO Course Curriculum: An In-Depth Overview

SEO Simplified

Fundamental Concepts for SEO Beginners

Whether you consider yourself a beginner or seasoned SEO pro, this module is crucial in understanding our unique approach to SEO based digital marketing.

We teach you the importance of Search Intent for profitable content, knowing how to build a sitemap, and most importantly, how to understand the Google SERP (Search Engine Result Page) so you can better optimize content for ranking.

Google SEO Fundamentals

We include an entire lesson that guides you through how to set up your Google My Business profile, integrate Google analytics on your site or sales pages, and implement the power of AI to help you get more Google reviews that increase your search engine rankings.

We cover how to use Google Search Console to track your website’s performance and identify opportunities for improvement.

Keyword Research

Understanding Profitable Keywords

Before diving into content creation, it’s essential to identify the metrics that truly matter and select keywords that drive not just traffic, but tangible sales.

In this guide, we’ll break down the key metrics you need to focus on and show you how to choose high-value keywords that maximize profitability for your business.

How to Do Keyword Research

In this module, we’ll guide you through a comprehensive, step-by-step process for conducting both competitive analysis and keyword research. Say goodbye to the guesswork—understand exactly what content to create.

By the end, you’ll have a fully planned year of blog topics paired with high-impact keywords to elevate your authority and drive your rankings higher.

Website optimization

Technical SEO That Drives Sales

Now’s the time to dive deep into the nuts and bolts of on-page and off-page SEO, focusing specifically on optimizing your own website. This is where theory meets action—moving beyond the basics to implement key strategies that can boost search results ranking and website traffic.

By the end of this section, you’ll know how to increase your site’s domain authority by implementing simple practices, such as how to optimize images, add alt text, and improve meta descriptions and slug URLs, as well as other powerful tools and techniques to help boost your website’s visibility in just a few weeks.

Optimizing Your Homepage and Sales Pages

One thing that sets our program apart from most other SEO courses is our focus on ranking not just for blog content, but getting your sales page and home page to the top of the Google SERP.

This section will include an action oriented training on optimizing your content so you can quickly climb the search results and get found online.

Content That Ranks

Batching Blog Content

In this section, we’ll dive into the core strategies for creating content that ranks, bringing together all the lessons you’ve learned so far. By the end, you’ll be able to batch-create 1-2 months’ worth of high-quality blog posts for Google in just 5-10 hours per month.

Even better, we’ll guide you on how to schedule your blogs in advance, boost ranking signals to target more keywords, and get your content instantly indexed on Google Search Console. This ensures a steady stream of organic traffic to your website every day.

Scaling With YouTube

This section will walk you through the entire process, step by step, to set up a channel designed to attract organic traffic through YouTube-focused SEO.

In just a few hours, you’ll create all the essentials: channel banners, meta descriptions, video thumbnails, and polished intros and outros—everything you need to hit the ground running.

But it doesn’t stop there. You’ll also discover how to effortlessly transform your best-performing blog posts into engaging YouTube videos, driving consistent organic traffic from the world’s second-largest search engine.

The best part? You’ll connect with more customers and ideal clients who are ready to invest in your products and services.

In The Next 6 Months You Could...

Have Your Homepage and Sales Page Rank On The First Page of Google

We cover exactly how to set this up in the first month of the live program, and if you're following along, you can track the success of your content and watch it climb the search rankings every single day!

Map Out The Next YEAR Worth of SEO Content

By the end of month two, we'll have tackled batching 1-2 months worth of content and setting it up on autopilot so you can sit back, relax, and watch your site traffic soar.

Launch Your YouTube Channel

In Month three, we don't just focus on blogging, but also work hand in hand with you to leverage YouTube search to help your ideal clients find you.

Streamline Your Marketing

By the end of month four, you'll have a fully operational SEO Marketing strategy and an in-depth understanding of exactly what you need to do and how to do it so you can say dueces to social media for good!

Get LifeTime Access To The Entire Program For Only $1,997

Payment plans are available at checkout.

Still have questions? email us at support@sassandseo.com

Our goal isn't just organic traffic, it's building recurring revenue.

Simply having a high ranking on Google or Bing isn’t enough – you also need that traffic to convert into sales.

Which is why we don’t just teach you the fundamentals of search engine optimization, but also, provide a complete SEO strategy so you’re not only driving traffic to your site, but sales in your business year round.

That’s where our bonus stack comes in, helping you not only master the foundations of SEO Marketing, but becoming the next GOAT on your preferred Search Engine.

Mel and soph working

Coffee & Keyword Bonuses

We know how daunting technology can feel which is why we’ve done everything we can to make enrolling in this program an absolute no brainer.

When you enroll inside Cofee & Keywords before February 12, 2025, you’ll receive:

Bonus 1: WordPress Website Template

Retail Value: $497

No Website? No problem. Each student will receive a complimentary 6 Page WordPress Website Template designed by our team using Elementor Pro.

Your website template will come ready to install and make LIVE in as little as ONE DAY. Each website template includes the following pages:

  • Homepage
  • Blog Page
  • Blog Post
  • Resources Page
  • Contact Page
  • Social Media Link Page

More importantly, your website template will come fully optimized and mobile friendly so you can easily update the colors, fonts, photos and copy effortlessly.

Not sure how to edit your website? We’ve got you covered. Part of the bonus website template includes a complimentary step-by-step tutorial course that will show you exactly how to setup, edit, customize and publish your new site.

Bonus 2: Custom Copywriting Guides

Retail Value: $197

If you struggle with copywriting and aren’t sure how or where to start, this bonus is here to save the day! We know not everyone loves copywriting as much as we do, which is why we’ve designed a custom copywriting guide for each page of your website template with easy to follow instructions that will help you craft the perfect content for your site.

And to make it even more special, we’ve included an extra guide for your own sales page;

Bonus 3: YouTube Channel Templates

Retail Value: $297

If you’ve been putting off launching your YouTube channel you don’t even know where to start, this bonus is made for you! As part of the coffee & Keywords program, we’re giving away all of our YouTube Channel templates designed on Canva for you to quickly and easily edit and make your own so you can launch your Channel as quickly as possible!

Your YouTube Channel templates include:

  • YouTube Channel Banner
  • YouTube Channel Intro
  • YouTube Channel Outro
  • Video Thumbnail Template
  • YouTube Video Announcement Email
  • YouTube Video Script

What sets us apart from other SEO Courses, you ask?

Relevant Result-Focused SEO Training

We understand that you don’t have the luxury of spending hours studying complex algorithms or seo experts theories.

We cut straight to the meat and only focus on teaching you the SEO skills you need with link building, SEO digital marketing and on page/off page seo that will start improving online visibility and ranking immediately.

Practical and Hands-On SEO Skills

Our course is not just about theory and concepts. 

We believe in a hands-on approach where you can apply what you learn in real time. 

We teach you how to conduct keyword research, optimize your website for SEO, and track your progress using industry-standard tools like Yoast SEO, WordPress SEO and google analytics

Run by SEO Agency Owners & Web Developers

Our course is developed and taught by experienced SEO professionals with years of experience in web development, online courses, and search engine optimization (SEO).

We help simplify more advanced techniques to kickstart your SEO journey with a comprehensive understanding of all the SEO basics.

Frequently Asked Questions

Do I need to launch a YouTube channel do be successful?

NO. If you are not a digital service provider growing a personal brand you do not need to create a YouTube channel and will still have just as much success with blogging and Google.

You are more than welcome to create whatever marketing method feels best for you. We have seen clients have success with podcasting WHEN they pair it with additional SEO strategies such as blogging.

If you are considering launching your podcast or want to improve your podcast marketing, we strongly encourage starting a blog and learning how to combine SEO with your podcast.

That being said, we will NOT be teaching you how to launch or start a podcast.

We will provide 2 hours worth of live zoom calls each week in addition to prerecorded video trainings and exercises for you to implement on your own time.

You can estimate to spend an average of 2-3 hours per week learning how to implement the training material.

Depending on your level of skill and learning style, you can expect to spend an average of 4-6 hours a week inside the live program with more time typically spent at the beginning of the program and less time towards the end of the program.

NO. This is NOT a business program for newbies or aspiring entrepreneurs. It is expected that any students purchasing this program already have an established business or private practice before starting the program.

If you haven’t yet created your program, course, offer or product, it’s recommended to first begin there and establish the basics of your offering before joining this program.

Coffee and Keywords focuses on the two biggest search engines, YouTube and Google. We will teach you how to launch your YouTube channel and provide step by step training on creating your WordPress blog.

We will also provide training on using tools such as Google Analytics, Google Search Console and Google Business Profile in tandem with your Website.

We will NOT be providing training on pinterest or podcasting.

You can opt out of the recommended software subscriptions if you’d like, though we encourage all students to use a few options to improve your experience and speed up the process for getting results faster.

You can expect to spend anywhere between $30-$150/month on additional software subscriptions, depending on your personal preferences.

Though these software subscriptions are not required, they are strongly encouraged.

YES, you will need a website, and if you do not already have one, we will provide a bonus WordPress website template ready for you to customize and make your own.

If you already have a website on a separate platform, we will work with you on the best strategy for implementing the tools we teach on your platform of choice. Though we strongly advise using WordPress whenever possible for SEO purposes.

Yes, payment plans are available for you to use; You can select the payment option that works best for you at checkout.

If you’re not satisfied with the program, you can request a refund within 30 days under our money-back guarantee.

However, please note that full refunds cannot be issued if you’ve downloaded and are actively using any of our digital assets, including website and Canva templates.

If you’ve accessed these templates, we’ll provide a partial refund of 70% of the total amount.

Refund requests made after the 30 day grace period are subject to a case by case basis approval and will need to be requested by the client and approved by the company.

When does the live program start?

The inaugural live session of this program begins on February 17, 2025, and will run until June 10, 2025, spanning a full four months of continuous engagement.

We will announce feature dates for additional cohorts later this year.

The type of results you’ll be able to track and measure are 100% dependent on your participation and implementation of the program material. We will be spending the first month setting up all your tools with the intent to start publishing content by month 2.

With this in mind, you can start tracking your progress and measuring your results by the end of month 2 and month 3.

The velocity of your growth and the speed of your success will depend on the volume of content you produce and the speed at which you create it.

That being said, the average person keeping up with the intended pace of the program can expect to start seeing results within the first 3 months of the program

When you purchase this program, you receive lifetime access to all course material, including call recordings, trainings, resources and more.

Additionally, you will retain full access to the live community and mobile app, where you can connect and get support even after the live portion of the program completes.

We will host up to 2 live Zoom calls each week. The current call schedule is set for Tuesdays at 11am PST and Wednesdays at 9:30am PST. All calls will be in Los Angeles time held via Zoom.

Tuesday’s calls will be used as implementation training, where we will walk you through the tech setup and implementation of that week’s lesson. Wednesdays will be an open forum office hours and live Q&A for students to ask their questions and get hands-on support and feedback from our team.

Due to the sensitive nature of these calls, we will not record the live sessions, and encourage students to show up live whenever possible.

We will still provide ample time and space for students to get hands on support inside the private mobile app and online community. You will have the opportunity to ask questions inside the community and get feedback from our staff. If you have questions that require additional support, we will record supplemental trainings as needed.

We do not offer done-for-you services within Coffee and Keywords but are always happy to discuss retainer rates with our Agency for these types of services.

These services are NOT included with the cost of your program and will accumulate additional costs based on the services requested.

NO. This is not a done-for-you service. This is a live program where we will provide ample resources and trainings for you to implement but you will be solely responsible for the implementation and success of your business.

YES! No matter your starting skill level, if you’re willing to put in the work to learn and practice, you can easily master what we’ll be teaching you inside this program.

SEO Marketing can work for all types of businesses and industries BUT this program is specifically focused on teaching SEO Marketing to digital service providers and small business owners who either have a private practice, offer educational services or sell digital products such as courses, memberships, subscriptions etc.

If you’re unsure whether or not this program will work for you, feel free to reach out and ask soph@sassandseo.com

YES, this program can work great for any brick and mortar businesses providing services such as pillates, yoga classes, fitness classes or any other type of class or membership service.

YUP! whether you have a local office or physical in person practice, this program will still work for you!

Either way, we’ll show you how to leverage the right tools and strategies to get the most out of your SEO marketing efforts.

Get LifeTime Access To The Entire Program For Only $1,997

Payment plans are available at checkout.

Still have questions? email us at support@sassandseo.com