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Living Our Values:
The Intersectional Business™ Approach

At Sass and SEO, business is first and foremost a human practice—one shaped by authentic relationships, ongoing learning, and the intention to create a quieter, more meaningful kind of impact. Our philosophy isn’t so much a checklist or a code as it is a mindful, lived commitment. 

We draw from many schools of thought, including Trauma-Informed Care and anti-oppressive frameworks, not as badges but as part of a broader devotion to clarity, sustainability, and mutual respect. Here, growth is guided as much by thoughtful boundaries and inclusive practices as it is by strategy and results.

We recognize that every business contains multitudes—values, identities, histories, and ambitions. Ours is a space for reflecting on how these intersect, embracing both our lived experience and our continual evolution. With each partnership, we approach the work as an ongoing conversation about what matters, how we can support each other’s vision, and the ways our collective efforts can ripple outward.

Our Guiding Principles

The way we work is anchored in four principles that help us navigate complexity and stay grounded, especially when uncertainty surfaces:

  • Sustainability: We honor the natural ebb and flow of capacity. Lasting growth asks us to create room for rest, reflection, and resilience. We believe business can sustain both the people within it and the communities it touches by balancing profitability with genuine well-being.
  • Alignment: Business thrives at the intersection of clarity and self-trust. When our actions and offerings reflect our deeper values, the work becomes both impactful and fulfilling. Our focus is on doing the right things—consciously, thoughtfully, and well.
  • Simplicity: We strive to do less, but more meaningfully. By designing intuitive systems and clear processes, we free ourselves to focus on what truly moves the needle. Simplicity, for us, creates room for genuine creativity, connection, and forward momentum.
  • Intentionality: Every element of our business is built with care and patience. Rather than reacting, we seek to act with purpose, trusting that small, consistent steps—taken with the bigger picture in mind—create a business that stands the test of time.

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