The Instagram grind
Post 2–3 times a week and daily in stories, trying to educate with the perfect hooks. The result? Social media burnout.
Done With You · The Membership
Most service businesses are great at what they do. They're just not set up to grow consistently.
$97/month · No contracts

Is this for you?
If you nodded at more than one of those — you're in the right place.
You've found yourself constantly obsessing over your next launch, Instagram post, or email campaign.
For many small businesses in the early stages of growth, it looks like this:
Here's the truth:
Getting your business to a stable baseline—without the daily financial stress and anxiety—doesn't mean sludging through the digital mud, constantly questioning if it's even worth it.
Post 2–3 times a week and daily in stories, trying to educate with the perfect hooks. The result? Social media burnout.
Join “collaborative” summit events. Spend weeks preparing, sending emails, and building complicated funnels — only to lose more money than you made.
Jump on TikTok, LinkedIn, Threads, and every other “hot” channel chasing reach — spinning your wheels and losing track of it all.
Hire VAs and social managers to create posts and “manage” accounts — and see little to no return on the investment.
Take a deep breath. You don't have to keep chasing trends. It's time to learn an integrated approach to business growth that actually gives you the peace of mind you've been craving.

I started Sass & SEO after years of working with service-based businesses and watching the same thing happen over and over — really good operators being pushed into social media, launches, and constant content just to keep clients coming in.
I believe your expertise deserves a foundation that is as solid as the care you provide.
My work is about replacing the frantic pace of “content creation” with the stability of intelligent systems. We build search and automation engines that work quietly in the background, connecting you with clients who are already looking for you—so you can step off the hamster wheel and focus on the work you’re actually good at.
Away from the screen, I keep it simple — usually with a nitro cold brew in hand, somewhere near the San Diego coast. I’m here to help you build a business that supports your life, not competes with it.
Certified Expert







We're not here to sell you a dream. We're here to help you build a business that works for you.
Most memberships give you education and leave you to figure out implementation alone. You get a pre-configured GHL platform and live weekly calls where we build it inside your actual business together.
All 7 GHL certifications. 1,200+ accounts built and managed. When something breaks, we know exactly why and how to fix it. No Googling. No guessing.
Your goals, your timeline. We're not here to push you through a curriculum or check boxes. We're here to make sure what we build actually works for your situation.
Likes and views don't pay the bills. We track website traffic, lead volume, cost per acquisition, and pipeline revenue — the numbers that tell you if you're actually growing.
We're not going to give you 47 things to do this week. We focus on the moves that compound — infrastructure that keeps working long after you've stopped thinking about it.
One system. One methodology. No upsells. No hidden costs. No “you need the next tier to unlock the good stuff.”
Our approach
Most marketing advice starts in the middle. Run ads. Post content. Build a funnel. None of it compounds if the foundation isn't right first. Foundation before visibility. Visibility before conversion. Conversion before scale.
01
Search, local, and account setup
Domain connected, Google Business Profile optimized, review sequences live, keyword strategy mapped to your market.
02
Email list and owned media
Lead capture built, welcome sequence running, content channel set up and producing search-driven traffic.
03
Pipelines, funnels, and follow-up
Sales page, booking flow, lead pipeline, and automated follow-up sequences — all connected.
04
Paid media and data-driven decisions
Paid campaigns configured, UTM tracking live, dashboards built so you know exactly where to put budget.
This isn't a course you complete. It's the framework we work through together — each stage building on the last until your marketing system runs without you.
01
Core foundations of SEO marketing and how it applies to your business — especially if SEO still sounds like a foreign language.
02
Leverage the quickest free Google tools to get on the map, dominate local search, and set up tracking for traffic and growth.
03
Turn casual interest into a dedicated community with lead capture and nurture that runs while you sleep.
04
Translate your expertise into a quiet pathway that attracts the right people and guides them from interest to enrollment.
05
Blog, podcast, or YouTube — pick the right channel, set realistic expectations, and streamline creation for search-driven impact.
06
Google vs Meta, ROI math, lead gen campaigns, creative testing, UTMs, and data-driven bidding once the foundation is solid.
07
Turn raw data into decisions with Analytics, Meta reporting, and custom dashboards — optimize, forecast, and scale with clarity.
A high-level look at what your monthly subscription includes — so you can make an informed, data-driven decision.

01
Every week we get on a call and work on your actual GHL setup. Bring whatever you're stuck on. We fix it together in real time.

02
A members-only space with other service business owners building the same system. Ask questions, share wins, get unstuck between calls.

03
Outcome-based tutorials organized by what you're trying to accomplish — not by module number. Find it, watch it, implement it.

04
Your account, pre-configured with the Built to Scale framework. Pipelines, automations, sequences, SMS, reviews, booking — ready to customize.

05
Members get custom training created around their specific outcomes and industry — not generic walkthroughs that may not apply.

06
A 60-minute setup call when you join. Domain, calendar, payments, account settings — so you’re not starting from a blank screen.
If you've ever joined a membership that felt like a popularity contest or left you spinning your wheels, you're not alone.
Them
Us
Vision boards and ideal client avatars that don’t move the needle.
Systems and strategies that actually build the business — not just theorize about it.
Success measured by likes, followers, and comments.
Success measured by traffic, leads, and conversion rates that grow revenue.
A “founder’s framework” delivered by coaches who can’t help you implement.
You work directly with Soph every week on live calls.
Forced offers based on someone else’s business model.
We work with your existing business and improve what’s already there.
Lifetime of Instagram batching and burnout.
Search-driven marketing that compounds so you can step away from social.
Sell in DMs, hide prices, and rely on long discovery calls.
Transparent systems that let clients decide before they ever get on a call.
No funnel strategy — or pay to unlock “advanced” support.
Core strategies and pre-built templates included. No hidden fees or upsells.
Most service-based business owners we work with have spent $5,000 or more on group coaching programs and masterminds that never gave them the tools they needed. That's three to five times more than an entire year working with us.
Join the Online Business Automator
Join monthly, or go annual and get 2 months free each year.
Monthly subscription
$97/month
Renews monthly, cancel anytime.
Annual subscription
$997/year
2 months free · renews annually, cancel anytime.

The Online Business Automator runs month to month. No contracts, no annual commitments, no awkward cancellation conversations. Join when you're ready. Stay as long as it's working. Cancel anytime — no questions asked. We'd rather earn your membership every month than hold you to something that isn't serving you.
The receipts
★★★★★
“Soph and her company completely changed everything from me. Before we started working together, I felt so overwhelmed and had no direction with what I was doing in my business. It's been 3 years since hiring her and her team, and every day I'm so grateful I decided to work with her. She's built my entire online business, website, email marketing campaigns in more. I don't know what I'd do without her!”
Beth Schild
Shift With Beth
★★★★★
“Transitioning from juggling multiple different platforms to streamlining onto a single one that covers so many facets of my business's backend has been a major milestone for me as a biz owner. Being supported by Sophie and team through that process has been a total gift. The clarity that comes from having this level of integration is incredibly valuable. Highly recommend!”
Darshana Avila
Erotic Wholeness
★★★★★
“I found Soph and her company, Sass and SEO in 2022, and hired her to help me take the next steps with my ADHD business. She helped me build all the tech, systems and website I didn't know I needed; and gave me back the time I was losing trying to manage it all on my own.”
Olivia Silvana
Women Wired Differently
★★★★★
“Sophie's SEO course has been a game-changer for my business! It has helped me streamline my marketing with automated systems & SEO and build a website that supports my growth. Thanks to this program, my business infrastructure feels stronger than ever, and I finally have the confidence and tools to scale with ease!”
Tara Michelle
Gut Health Nutrition Coach
This is what your GHL account looks like inside Built to Scale — pre-configured, connected, and ready to run. Not a blank platform. A working system.
If you're already getting clients but your follow-up is manual, your leads are falling through the cracks, and your marketing depends entirely on you showing up every day — yes, right now. The longer you run without the right infrastructure, the harder it is to grow without burning out. Look at how you're spending your day. Are you working on your business or stuck inside it? If the answer is inside it — this is built for exactly that moment.
Every week we get on a live Zoom call — open Q&A and implementation. You bring whatever you're working on: your GHL setup, a funnel, an automation that isn't firing, a campaign you want feedback on. We work on it together in real time. Not slides. Not pre-recorded content. Your actual account, your actual business. Calls are recorded so you can catch up if you miss one.
No. Option 1 — Stay on your current GHL account or white-label. Keep your setup and pay the $97/month subscription for the Built to Scale library, live weekly calls, and community. Option 2 — Migrate to the Built to Scale white-label. We can import your existing account, contacts, and workflows so you get the pre-configured framework plus everything you've already built. Either way, you get full access. The platform choice is yours.
When you join, you get a complimentary 60-minute onboarding call: domain setup, account settings, calendar and payment integrations, and any other essential connections so the platform is live when we hang up. This isn't a custom build — it's making sure everything is connected so you can start immediately.
Three layers: live chat with our in-house team between calls, the private member community, and weekly live calls for hands-on work in your actual account. Need something done rather than answered? Our in-house VA team is available for smaller GHL tasks hourly. Larger custom builds are agency-side — a different engagement.
For smaller GHL tasks, our in-house VA team is available to members at $25/hour — funnel builds, automation setup, A2P, pipeline organization, and more. For larger custom builds, platform migrations, and done-for-you systems, that’s our agency side. Reach out through the contact form and we’ll scope it.
Yes — and this is one of the most common things we help members sort, because it trips up almost everyone. A2P 10DLC registration, brand verification, campaign setup, deliverability troubleshooting — we've done this across hundreds of accounts. We cover it in the library and on live calls.
It depends on how much you already have set up and how consistently you show up. Most members have their core GHL system — review automation, lead capture, missed call text back, booking pipeline — running within 60–90 days. Paid media comes after that foundation is solid. The members who see the biggest results treat the weekly calls as non-negotiable.
No. Automation doesn't remove the personal touch — it removes the manual labor. The emails, texts, and follow-ups we build are written in your voice, personalized to your client, and sent at the right moment. That's exactly what we work on together on the calls.
No. We get complete beginners and experienced users whose setups aren't working. Your account comes pre-configured with the Built to Scale framework, and on the weekly calls we work through your specific setup together.
If you can show up to the weekly calls, you can implement this — even 30–60 minutes a week between calls is enough when you're building in the right order. If you genuinely don't have capacity, our agency side does full done-for-you builds. But the honest version: the system we're building is what creates time.
A GHL VA can execute tasks but can’t tell you what to build or why. A GHL course gives you information but leaves you alone to implement. Built to Scale gives you both — a pre-configured system around a proven framework, plus live weekly calls with someone who has built GHL systems for thousands of accounts looking at your specific setup.
Yes. You have 30 days from joining to decide if Built to Scale is the right fit. If you've shown up to the calls, worked through the initial setup, and it's not working — reach out to info@sassandseo.com and we'll sort it out. We ask that you show up and give it a real shot first.
The agency is done-for-you — we build and manage everything. Built to Scale is done-with-you — you own the system, learn how it works, and build it alongside someone who knows GHL inside and out. If you're not sure which fits, use the contact form and we'll point you the right way.
Yes. Month to month. No contracts, no annual commitments, no awkward cancellation conversations. Cancel through your account — no questions asked. You're always welcome back when the timing is right.
OBA covers everything you need to build and run your system. But if you need extra hands or a full platform migration, we've got that covered too.
Need something built that goes beyond the weekly calls? Our in-house VA team is available at $25/hour for defined GHL tasks — custom automations, funnel builds, template setup, integrations. You scope the work, we handle the execution. No retainers, no minimums.
Moving from Kajabi, ClickFunnels, Skool, Kartra, ActiveCampaign, or another platform? We handle the full migration — contacts, automations, funnels, courses, and sequences — scoped and quoted per project. You keep running your business. We handle the move.

A note from Soph
OBA is built on one belief: the right system, built correctly and supported properly, changes everything. I've seen it with clients managing 3,000+ GHL accounts. I've seen it with members who finally stopped guessing and started making decisions based on data.
It's not magic. It's not a shortcut. It's a system — and I'll be on a call with you every week until it runs.
See you inside. — Soph