Online Business Automator
Most service businesses are great at what they do. They're just not set up to grow consistently.
Is this for you?
Online Business Automator is for you if…
- You already have clients — but your marketing is duct-taped together and you know it.
- You've invested in programs, courses, or tools — and still don't have a marketing system that runs without you.
- You're spending time on social media and getting little to nothing back from it.
- You want to make decisions based on data — traffic, leads, cost per client — not gut feel.
- You're done creating content for its own sake. You want a system that works while you do the actual work.
If you nodded at more than one of those — you’re in the right place.
The Unfortunate Reality for Most Small Businesses
You’ve found yourself constantly obsessing over your next launch, Instagram post, or email campaign.
For many small businesses in the early stages of growth, it looks like this:
- Clunky marketing that feels more like lifestyle content and throwing spaghetti at the wall
- Buying a DIY course or hiring a VA and ending up with a half-configured account, no strategy, and no one to call when something breaks.
- Tension-filled “discovery calls” with rigid scripts focused on “objection handling” instead of compassionate understanding
- Piecing together five different tools that don’t talk to each other — and spending more time managing tech than actually running your business.
- Chasing the next shiny thing, over-investing in “quick fixes,” and having nothing to show for it
Here’s the truth:
Here's A Few Common "Strategies" Clients Have Tried
Post 2–3 times a week on Instagram and daily in stories, trying to educate and provide value with the perfect hooks and headlines. The result? Social media burnout.
Join “collaborative” summit events with other business owners. Spend weeks preparing, sending emails, and building complicated sales pages and funnels, only to lose more money than you made.
Jump on TikTok, LinkedIn, Threads, and every other “hot” platform, chasing reach and visibility, only to feel like you’re spinning your wheels and losing track of it all.
Hire virtual assistants and social media managers to create posts, repurpose content, and “manage” your accounts, only to see little to no return on your investment.
Sound familiar?
Take a deep breath. You don’t have to keep chasing trends. It’s time to learn an integrated approach to business growth that actually gives you the peace of mind you’ve been craving.
Hi, I'm Soph
I started Sass & SEO after years of working with service-based businesses and watching the same thing happen over and over — really good operators being pushed into social media, launches, and constant content just to keep clients coming in.
I believe your expertise deserves a foundation that is as solid as the care you provide.
My work is about replacing the frantic pace of “content creation” with the stability of intelligent systems. We build search and automation engines that work quietly in the background, connecting you with clients who are already looking for you—so you can step off the hamster wheel and focus on the work you’re actually good at.
Away from the screen, I keep it simple — usually with a nitro cold brew in hand, somewhere near the San Diego coast. I’m here to help you build a business that supports your life, not competes with it.
Certified Expert
WE BUILD SYSTEMS, NOT JUST STRATEGIES
Most memberships give you education and leave you to figure out the implementation alone. You get a pre-configured GHL platform and live weekly calls where we build it inside your actual business together.
WE KNOW GHL INSIDE AND OUT
All 7 GHL certifications. 1,200+ accounts built and managed. When something breaks or doesn’t work the way you expected, we know exactly why and exactly how to fix it. No Googling. No guessing. Just answers.
WE PUT YOU FIRST
Your business, your goals, your timeline. We’re not here to push you through a curriculum or check boxes on a program. We’re here to make sure what we build actually works for your specific situation.
WE FOCUS ON METRICS THAT MATTER
Likes, followers, and views don’t pay the bills. We track website traffic, lead volume, cost per acquisition, and pipeline revenue — the numbers that tell you whether your business is actually growing or just looking like it is.
WE'RE ABOUT REAL GROWTH, NOT BUSY WORK
We’re not going to give you 47 things to do this week. We focus on the moves that compound — the infrastructure that keeps working long after you’ve stopped thinking about it.
WE KEEP IT SIMPLE
One subscription. One system. One methodology. No upsells. No hidden costs. No “you need the next tier to unlock the good stuff.” Everything is included.
NO CONTRACTS, NO PRESSURE
Join when you’re ready. Cancel anytime. No awkward conversations, no annual commitments, no guilt trips. We’d rather earn your membership every month than hold you to a contract you resent.
What Makes Us Different
If you’ve ever joined a membership that promised the world but left you overwhelmed, overworked, and underwhelmed, you’re not alone.
Most memberships focus on trendy tactics, like growing your Instagram following or creating endless content, without addressing the real systems and strategies your business needs to thrive.
We’re not here to sell you a dream. We’re here to help you build a business that works for you.
Our Approach
The Online Business Automator Framework
Most marketing advice starts in the middle. Run ads. Post content. Build a funnel. What nobody tells you is that none of it compounds if the foundation isn’t right first.
Foundation before visibility. Visibility before conversion. Conversion before scale.
You can’t convert traffic you’re not capturing. You can’t scale spend if you can’t measure it. You can’t automate follow-up if there’s no pipeline to run it through.
Every stage we build together follows this sequence — so by the time you’re putting paid budget behind it, the whole system is ready to handle it.
Intro: SEO Fundamentals & Local Search
Module 1
Intro: SEO Fundamentals & Local Search
This is where we go deep into the learning phase and cover the core foundations of SEO Marketing and how it applies to your business. If you’ve never hear of SEO, or it sounds like a foreign language, this module is crucial for your success.
Website Setup & Google Essentials
Module 2
Website Setup & Google Essentials
It’s time to leverage the quickest, easiest, and FREE tools available through Google to get you on the map (literally), dominating local search, and setting up the essentials for tracking and managing your business growth and traffic acquisition.
Build Your Email List
Module 3
Build Your Email List
This module is where we turn casual interest into a dedicated community. Instead of hoping people remember your name, you’ll build a system that invites them into your world and nurtures them automatically.
By the end of this module, you’ll have a functioning ecosystem that captures leads and builds relationships while you sleep, setting the stage for consistent client growth.
Search Driven Sales
Module 4
Search Driven Sales
This module is where we translate your expertise into a quiet, efficient system for welcoming new clients. Instead of chasing leads, you’ll build a thoughtful pathway that attracts the right people and guides them seamlessly from interest to enrollment.
Owned Media Marketing
Module 5
Owned Media Marketing
Master the essentials of building your platform—whether it’s a blog, podcast, or YouTube channel. This module covers everything from selecting the right platform for your goals and personality to setting realistic expectations. Dive into platform-specific strategies, including blog structure and AI-driven content creation, podcast SEO and repurposing techniques, and YouTube channel setup, recording, and publishing workflows. Learn technical must-haves, growth strategies, and how to streamline your process for maximum impact.
Paid Media Growth
Module 6
Paid Media Growth
This module focuses on the essentials of scaling with paid media. You’ll learn the differences between Google Ads and Meta, how to calculate ROI, and track key performance metrics. We’ll cover setting up and managing Meta Lead Generation campaigns, including audience targeting, creative testing, and attribution reporting. You’ll also dive into campaign execution, tracking performance with UTMs, and understanding reports to make data-driven bidding and scaling decisions.
Data Driven Business
Module 7
Data Driven Business
Learn how to turn raw data into actionable insights to drive growth. This module focuses on understanding performance metrics, analyzing trends, and making data-driven decisions. You’ll explore tools like Google Analytics, Meta reporting, and custom dashboards to track and interpret your results. From A/B testing analysis to forecasting growth, this module equips you with the skills to optimize campaigns, refine strategies, and scale effectively.
Four stages. One system.
Foundation — Search, local, and account setup
Visibility — Email list and owned media
Conversion — Pipelines, funnels, and follow-up
Scale — Paid media and data-driven decisions
Okay, So What am I Getting?
We’ve covered A LOT on this page, mostly because I want YOU to have all the information you need to make an informed data driven decision. So now, let’s put it all together with a high level overview of what your monthly subscription includes
01
weekly live Q&A zoom calls
Every week we get on a call and work on your actual GHL setup. Bring whatever you’re stuck on. We fix it together in real time.
02
Private Community & Mobile App
A members-only space with other service business owners building the same system. Ask questions, share wins, get unstuck between calls.
03
TRAINING LIBRARY
Outcome-based tutorials organized by what you’re trying to accomplish — not by module number. Find it, watch it, implement it.
04
GHL PLATFORM ACCESS
Your account, pre-configured with the Built to Scale framework. Pipelines, automations, email sequences, SMS, review requests, booking flows — all in there and ready to customize.
05
CUSTOM TRAINING BUILDS
Members get custom training created around their specific outcomes and industry — not generic walkthroughs that may or may not apply to your business.
06
COMPLIMENTARY ONBOARDING CALL
A 60-minute setup call when you join. We connect your domain, configure your calendar and payment integrations, and get your account settings live — so you’re not starting from a blank screen on your first call.
Let’s Compare the Facts
If you’ve ever joined a membership that felt like a popularity contest or left you spinning your wheels, you’re not alone.
Many programs focus on trendy tactics and surface-level wins, leaving you overwhelmed and without the tools you actually need to grow a sustainable business.
| Them | Us |
|---|---|
Emphasize “vision boards” and “ideal client avatars” that don’t actually move the needle forward. | We dive straight into creating systems and implementing strategies that build your business, not just theorize about it. |
Measure success by likes, followers, and comments, locking you into a creator hamster wheel. | We measure success through meaningful metrics like website traffic, lead generation, and conversion rates that actually grow your business. |
Sell you a “founder’s framework” but leave you with a team of coaches who lack the skills or experience to help you. | You work directly with me, Soph, every week on live calls to get the personalized support you deserve. |
Push you to build specific programs and offers based on their internal business model, whether it works for you or not. | We work with your existing business, offering guidance to improve your current processes without forcing you to start from scratch. |
Lock you into a lifetime of Instagram content creation and batching, leaving you burnt out and stuck online. | We focus on search-driven marketing that generates evergreen leads and compounds over time, so you can step away from social media. |
Teach you to sell in DMs, hide your prices, and rely on lengthy “discovery calls” to close sales. | We help you build transparent, efficient systems that empower clients to make informed decisions before they even get on a call. |
Offer no funnel strategy or force you to “upgrade” for advanced marketing support. | You get immediate access to core marketing strategies and pre-built templates to start implementing right away—no hidden fees or upsells. |
Most service-based business owners we work with have spent $5,000 or more on group coaching programs and masterminds that never gave them the tools they needed.
(That’s three to five times more than an entire year working with us.)
Join the Online Business Automator
Ready To Get Started?
Choose to join monthly or setup an annual subscription and get 2 months free each year!
Monthly Subscription
$97/month
Renews monthly, cancel anytime.
What’s included:
- Weekly Live Office Hours
- Full access to the Built to Scale™ Curriculum
- Private Community
- GHL platform — pre-configured and ready
- Pre-built Automations & workflows
- Lead, follow-up, and client systems
Annual Subscription
$997/year
Renews annually, cancel anytime
What’s included:
- Weekly Live Office Hours
- Full access to the Built to Scale™ Curriculum
- Private Community
- GHL platform — pre-configured and ready
- Pre-built Automations & workflows
- Lead, follow-up, and client systems
Our "No-Pressure, No-Commitment" Guarantee
The Online Business Automator runs month to month. No contracts, no annual commitments, no awkward cancellation conversations. Join when you’re ready. Stay as long as it’s working. Cancel anytime — no questions asked. We’re confident in what’s inside. But we’d rather earn your membership every month than hold you to something that isn’t serving you.
The receipts
Teaching Business, Since 2018
See OBA in Action
This is what your GHL account looks like inside Built to Scale — pre-configured, connected, and ready to run. Not a blank platform. A working system.
Take A Virtual Tour
Frequently Asked Questions
If you’re already getting clients but your follow-up is manual, your leads are falling through the cracks, and your marketing depends entirely on you showing up every day — yes, right now.
The longer you run without the right infrastructure, the harder it is to grow without burning out. Adding more clients to a broken system just creates more chaos.
The test: look at how you’re spending your day. Are you working on your business or stuck inside it? If the answer is inside it — this is built for exactly that moment.
Every week we get on a live Zoom call — open Q&A and
implementation format. You bring whatever you’re working on:
your GHL setup, a funnel you’re building, an automation that’s
not firing correctly, a campaign you want feedback on.
We open it up and work on it together in real time.
Not slides. Not pre-recorded content. Your actual account,
your actual business, every week.
Calls are recorded so you can catch up if you miss one.
No.
You have two options:
Option 1 — Stay on your current GHL account or white-label. You keep your existing setup and pay the $97/month subscription to access the Built to Scale training library, live weekly calls, and community. You bring your account to the calls and we work on it directly.
Option 2 — Migrate to the Built to Scale white-label. If you want to move onto our platform, we can import your existing account, contacts, and workflows into our white-label setup so you get the pre-configured Built to Scale framework plus everything you’ve already built. We’ll walk you through that process on the calls.
Either way, you get full access to everything included in the membership. The platform choice is yours.
When you join, you get a complimentary 60-minute onboarding call to get your account fully configured and ready to use from day one.
On that call we’ll walk through:
→ Domain setup and connection
→ Account settings configuration
→ Calendar integrations
→ Payment integrations
→ Any other essential connections so the platform is actually live and functional when we hang up
This isn’t a custom build — it’s making sure everything is connected correctly so you can start using the system immediately instead of spending your first two weeks figuring out why something isn’t syncing.
Three layers depending on what you need:
Live chat support — our in-house team is available
between calls via live chat so you’re not waiting
until the next weekly call for a quick answer.
Community — post questions in the private member community and get responses from the team and other members building the same system.
Weekly live calls — bring anything that needs
hands-on work and we’ll get into your actual account and sort it out together in real time.
If you need something done rather than just answered, our in-house VA team is available for smaller GHL tasks on an hourly basis.
For larger custom builds, that’s our agency side — a different engagement
with a different scope.
Two options depending on the size of the project: For smaller GHL tasks — our in-house VA team is available to Built to Scale members at $25/hour. Funnel builds, automation setup, workflow configuration, A2P registration, pipeline organization — anything that’s a defined task inside your account. For larger custom builds — that’s our agency side. Full GHL infrastructure builds, platform migrations, and done-for-you marketing system setups are a separate engagement. Reach out through the contact form and we’ll scope it. The weekly calls handle the strategy and guidance. The VA team handles the execution when you need extra bandwidth. The agency handles it when you want someone to own it entirely.
Yes — and this is one of the most common things we help members get sorted, because it trips up almost everyone.
A2P 10DLC registration, brand verification, campaign setup, troubleshooting message deliverability — we’ve done this across hundreds of accounts and we know exactly what causes issues and how to fix them. We cover the setup process in the training library and work through it on the live calls.
If you’re having active issues with messages not sending or campaigns getting flagged, bring it to the call and we’ll dig into it directly.
The honest answer: it depends on how much you already have
set up and how consistently you show up to the calls.
Most members have their core GHL system — review automation, lead capture, missed call text back, booking pipeline — running within 60-90 days. Paid media comes after that foundation is solid.
This isn’t a sprint. It’s a system that compounds.
The members who see the biggest results are the ones who treat the weekly calls as non-negotiable.
No — and this is one of the most common concerns we hear.
Automation doesn’t remove the personal touch. It removes the manual labor.
The emails, texts, and follow-ups we build inside your GHL account are written in your voice, personalized to your client, and sent at the right moment in their journey.
The difference between automation that feels cold and automation that feels like a personal note is in how it’s built.
That’s exactly what we work on together on the calls
No.
We get members at every level — complete beginners who have never logged into GHL, and experienced users who have a setup that isn’t working the way they expected.
Your GHL account comes pre-configured with the Built to Scale framework so you’re not starting from a blank slate. And on the weekly calls, we work through your specific setup together — you’re not figuring it out alone.
If something breaks or doesn’t make sense, that’s what the call is for.
Two options:
If you can show up to the weekly calls, you can implement this — even 30-60 minutes a week between calls is enough to make real progress when you’re building in the right order.
If you genuinely don’t have capacity right now, our agency side does full done-for-you builds.
That’s a different conversation — reach out through the contact page.
But here’s the honest version: the system we’re building is what creates time.
The members who say they don’t have time are usually the ones who need this most.
A GHL VA can execute tasks but can’t tell you what to build or why. A GHL course gives you information but leaves you alone to implement.
Built to Scale gives you both — a pre-configured system that’s already built around a proven framework, plus live weekly calls where someone who has built GHL systems for 3,000+ accounts looks at your specific setup and tells you exactly what to do next.
The difference is the depth of expertise applied to your actual situation, not a generic curriculum.
Yes. You have 30 days from joining to decide if Built to Scale is the right fit. If you’ve shown up to the calls, worked through the initial setup, and it’s not working for you — reach out to info@sassandseo.com and we’ll sort it out.
We’re not in the business of holding people to something that isn’t serving them.
But we do ask that you show up and give it a real shot before deciding it’s not for you.
The agency is done-for-you — we build and manage everything on your behalf.
That’s for established businesses ready to outsource their marketing infrastructure entirely.
Built to Scale is done-with-you — you own the system, you learn how it works, and you’re building it alongside someone who knows GHL inside and out. It’s the right fit if you want to understand and control your own marketing system, not just have someone else run it.
If you’re not sure which one makes sense, use the contact form and we’ll point you in the right direction.
Yes. Month to month. No contracts, no annual commitments, no awkward cancellation conversations.
If you need to pause or step away, you cancel through your account — no questions asked. You’re always welcome back when the timing is right.
Beyond the Membership
The Online Business Automator covers everything you need to build and run your system. But if you need extra hands or a full platform migration, we’ve got that covered too.
GHL Ad Hoc VA Support
Need something built that goes beyond the weekly calls? Our in-house VA team is available at $25/hour for defined GHL tasks — custom automations, funnel builds, template setup, integrations. You scope the work, we handle the execution. No retainers, no minimums. Just extra hands when you need them.
Platform Migration
Moving from Kajabi, ClickFunnels, Skool, Kartra, ActiveCampaign, or another platform? We handle the full migration — contacts, automations, funnels, courses, and sequences — scoped and quoted per project. You keep running your business. We handle the move.
A Note from Soph
OBA is built on one belief: the right system, built correctly and supported properly, changes everything.
I’ve seen it with clients managing 3,000+ GHL accounts.
I’ve seen it with members who finally stopped guessing and started making decisions based on data. It’s not magic.
It’s not a shortcut. It’s a system — and I’ll be on a call with you every week until it runs.
See you inside.
— Soph
