Health & Wellness
We specialize in the health and wellness industry including fitness, nutrition, dietitians and other functional medicine practitioners.
San Diego Digital Marketing Services
We build the system. You run the business.
Full-service digital marketing, GoHighLevel systems, and operations for established businesses that need everything working — not just one piece of it.
Built for high-trust businesses
If your clients choose you because of your expertise, reputation, and results — you're in the right place.
Medical Spas & Surgeons
We work with medical professionals from plastic surgeons to local med spas offering standard beauty services.
Education
From local private or government funded charter schools to freelance course creators offering skill development training and more.
Consulting and SaaS
Whether you're a high end consultant offering premium services or a startup tech company looking to scale, we've got you covered.
Automotive
We serve a wide range of automotive businesses from high end detailing for exotic cars to local party bus and auto shop services.
Real Estate & Finance
We work with financial institutions, local real estate agents, mortgage brokers, and notaries looking to grow their reach through SEO marketing.
You've probably already been burned.
You're not starting from broken. You're exhausted from explaining the mess to someone new.
Maybe it was the agency that emailed you a 14-page PDF and called it “monthly reporting.” Maybe it was the GHL contractor who installed half a system and disappeared. Maybe it was the paid media person who never gave you account access. Or all three, on a rolling basis, for three years.
The pattern is consistent. Ad accounts charging 4× market rate. Automations firing at the wrong times for months before anyone noticed. Leads disappearing into a CRM nobody bothered to configure. Marketing spend going out every month with no attribution and no idea what's converting.
By the time someone finds us, they're not looking for another agency. They're looking for the last one.
We've seen the mess. We know how to fix it.
And we build it right the first time so you don't have to do this again.
Two problems. One system.
Most businesses we work with have the same two problems in varying combinations. We fix both — sometimes in sequence, sometimes simultaneously, always in the order that actually makes sense for where your business is right now.
What we actually build
Every engagement is different, but the work follows a consistent pattern. Here's what it looks like when we get inside a business and start building.
Before we build anything, we look at what exists. Your GHL account. Your ad accounts. What's tracking, what isn't, where leads are coming from and where they're going. Most clients are surprised by what we find — and by how fixable it is.
From there we map the full architecture: what needs to be rebuilt, what needs to be added, and what sequence makes sense for your business specifically.
We do a lot. Here's the full picture.
Every engagement is custom — but these are the six capability areas we work across. Most clients touch more than one. Not sure which applies to you? That's exactly what the first call is for.
Full builds, migrations, and rebuilds. From a blank sub-account to a fully operational system — or inheriting a mess and making it work properly.
- → CRM & pipelines
- → Workflow automation
- → Voice AI
- → A2P compliance
- → Payment systems
- → Snapshots
WordPress for high-end custom builds. GHL for functional marketing sites and funnels. Both built to convert — not just to look good.
- → WordPress
- → GHL Funnels
- → Landing pages
- → Conversion design
- → Custom dev
Campaign strategy, build, management, and reporting tied to actual revenue — not just spend and impressions. We don’t run ads into broken systems.
- → Google Ads
- → Meta Ads
- → YouTube
- → Retargeting
- → Campaign audits
Built to own attention long-term rather than rent it. SEO that compounds month over month — without requiring you to post every day to stay relevant.
- → Technical SEO
- → Local SEO
- → Content strategy
- → Blog & podcast SEO
- → Google Business
Making sure you can actually see what’s working. Every lead, every call, every dollar tied back to what drove it — across every channel.
- → GA4 & GTM
- → Call tracking
- → Pipeline reporting
- → Ad attribution
- → Revenue dashboards
For businesses that need someone to look at the whole picture first. Audit what exists, identify what’s broken, map what needs to happen — before any building starts.
- → Full audits
- → Growth strategy
- → System architecture
- → Fractional CMO
Not sure exactly what you need? That's the most common starting point.
Tell us what's not working. We'll figure out the rest together.
Hi, I'm Soph
Founder of Sass & SEO. I've been in digital marketing since 2016 — starting with educational brands and solo operators, moving through SEO and paid media, and landing in the place I've been for the last several years: building the operational and marketing infrastructure that makes businesses actually run.
The turning point was GoHighLevel. When I got into the platform early, I saw what was possible when you stopped treating marketing as a collection of tactics and started treating it as a system. That's been the core of how I work ever since — operations and automation first, demand and visibility on top of it.
I work with a small number of clients at a time so the work stays at a level I'm proud of. I oversee everything, do multiple rounds of QA on every project, and stay embedded in the work rather than handing it off and disappearing. My team is international, my clients span industries, and the thing I'm most proud of is that most of them have been with us for years.
Based in San Diego. Usually have a cold brew nearby.
What it looks like in Practice
The thing they keep saying.
Sophie’s SEO course has been a game-changer for my business! It has helped me streamline my marketing with automated systems & SEO and build a website that supports my growth.
I found Soph and her company, Sass and SEO in 2022, and hired her to help me take the next steps with my ADHD business. She helped me build all the tech, systems and website I didn’t know I needed.
It’s been 3 years since hiring her and her team, and every day I’m so grateful I decided to work with her. She’s built my entire online business, website, email marketing campaigns and more.
Transitioning from juggling multiple platforms to streamlining onto a single one has been a major milestone. Being supported by Sophie and team through that process has been a total gift.
Let's build the thing your business has been missing
Tell us about your business. We'll tell you whether and how we can help — no pressure, no sales theater.
Honest answers before we start.
Questions worth asking
Depends on what we're building. GHL systems and automations are live within 30–60 days and you'll feel the difference immediately in how leads are handled. Paid media typically needs 3–4 months before we have enough data to optimize toward a strong ROAS. SEO is a longer game — it's the hockey stick, not the sprint. Slow at first, then it compounds in a way that paid media can't. We're honest about this upfront so you go in with the right expectations.
Service-based businesses where clients choose you because of your reputation, expertise, and results — not because you went viral. We work across health and wellness, med spas, plastic surgery, auto detailing, legal, education, consulting, wineries, and more. If your business runs on trust and your digital presence doesn’t reflect that yet, we’re probably a fit.
Access, context, and a real working relationship. We need to understand your business well enough to build for it — that means someone on your side who can answer questions, give us feedback, and make decisions when needed. We don’t need you in the weeds. That’s our job. But we do need you available and engaged, especially in the first 30–60 days.
No. We scope every engagement honestly rather than locking you in. Project work is scoped and priced per deliverable — you know exactly what you’re getting before we start. Retainers are ongoing but you’re not contractually obligated to stay. Our best client relationships have run for years not because of contracts but because the work keeps producing. We’d rather earn it every month.
It depends on scope — and we mean that genuinely, not as a dodge. A standalone GHL build is a different project than full-service SEO plus paid media plus CRM management. Ad hoc and project work is billed at $125/hour. Retainers are scoped and priced based on what’s included. We put together a detailed proposal before anything starts so there are no surprises. If you want a rough sense of whether we’re in the right ballpark, just tell us what you’re working with on the first call.
Yes — and we often recommend it. Starting with a single well-scoped project is the right way to see how we work before expanding the engagement. Most of our longest client relationships started with one specific problem we were brought in to solve.
Yes. A2P 10DLC registration, brand verification, campaign approval — we handle the full compliance setup so your SMS workflows actually deliver. This is something a lot of GHL builds skip and then wonder why their messages aren’t going through.