We build the system.
You run the business.
Full-service digital marketing, GoHighLevel systems, and operations for established businesses that need everything working — not just one piece of it.
Built for high-trust businesses
If your clients choose you because of your expertise, reputation, and results — you’re in the right place.
We specialize in the health and wellness industry including fitness, nutrition, dietitians and other functional medicine practitioners.
We work with medical professionals from plastic surgeons to local med spas offering standard beauty services.
From local private or government funded charter schools to freelance course creators offering skill development training and more.
Whether you're a high end consultant offering premium services or a startup tech company looking to scale, we've got you covered.
We serve a wide range of automotive businesses from high end detailing for exotic cars to local party bus and auto shop services.
We work with financial institutions, local real estate agents, mortgage brokers, and notaries looking to grow their reach through SEO marketing.
You've probably already been burned.
You're not starting from broken. You're exhausted from explaining the mess to someone new.
Maybe it was the agency that emailed you a 14-page PDF and called it “monthly reporting.” Maybe it was the GHL contractor who installed half a system and disappeared. Maybe it was the paid media person who never gave you account access. Or all three, on a rolling basis, for three years.
The pattern is consistent. Ad accounts charging 4× market rate. Automations firing at the wrong times for months before anyone noticed. Leads disappearing into a CRM nobody bothered to configure. Marketing spend going out every month with no attribution and no idea what’s converting.
By the time someone finds us, they’re not looking for another agency. They’re looking for the last one.
We've seen the mess.
We know how to fix it.
And we build it right the first time so you don’t have to do this again.
Two problems. One system.
Most businesses we work with have the same two problems in varying combinations. We fix both — sometimes in sequence, sometimes simultaneously, always in the order that actually makes sense for where your business is right now.
What we actually build
Every engagement is different, but the work follows a consistent pattern. Here’s what it looks like when we get inside a business and start building.
Before we build anything, we look at what exists. Your GHL account. Your ad accounts. What’s tracking, what isn’t, where leads are coming from and where they’re going. Most clients are surprised by what we find — and by how fixable it is.
From there we map the full architecture: what needs to be rebuilt, what needs to be added, and what sequence makes sense for your business specifically.
Custom GoHighLevel infrastructure built around how your business actually runs. Every lead captured. Every inquiry responded to. Every opportunity tracked — automatically.
No manual follow-up, no guesswork, no leads falling through the cracks because someone forgot to call back.
Once the foundation is clean, we build the frontend. SEO and content that compounds long after it’s published. Paid media layered in to accelerate what organic is building.
Because the backend is already working, every lead that comes in gets handled. This is where the system starts to compound — the difference between renting attention and owning it.
Attribution that ties every lead, every call, every booked appointment back to what actually drove it. Not vanity dashboards — real revenue data.
So you always know what’s working, and the system keeps getting sharper over time instead of running on guesswork.
We do a lot. Here's the full picture.
Every engagement is custom — but these are the six capability areas we work across. Most clients touch more than one. Not sure which applies to you? That’s exactly what the first call is for.
GoHighLevel & automation
Full builds, migrations, and rebuilds. From a blank sub-account to a fully operational system — or inheriting a mess and making it work properly.
- CRM & pipelines
- Workflow automation
- Voice AI
- A2P compliance
- Payment systems
- Snapshots
Web development
WordPress for high-end custom builds. GHL for functional marketing sites and funnels. Both built to convert — not just to look good.
- WordPress
- GHL Funnels
- Landing pages
- Conversion design
- Custom dev
Paid media
Campaign strategy, build, management, and reporting tied to actual revenue — not just spend and impressions. We don’t run ads into broken systems.
- Google Ads
- Meta Ads
- YouTube
- Retargeting
- Campaign audits
Organic search & content
Built to own attention long-term rather than rent it. SEO that compounds month over month — without requiring you to post every day to stay relevant.
- Technical SEO
- Local SEO
- Content strategy
- Blog & podcast SEO
- Google Business
Analytics & attribution
Making sure you can actually see what’s working. Every lead, every call, every dollar tied back to what drove it — across every channel.
- GA4 & GTM
- Call tracking
- Pipeline reporting
- Ad attribution
- Revenue dashboards
Strategy & consulting
For businesses that need someone to look at the whole picture first. Audit what exists, identify what’s broken, map what needs to happen — before any building starts.
- Full audits
- Growth strategy
- System architecture
- Fractional CMO
Hi, I'm Soph
Founder of Sass & SEO. I’ve been in digital marketing since 2016 — starting with educational brands and solo operators, moving through SEO and paid media, and landing in the place I’ve been for the last several years: building the operational and marketing infrastructure that makes businesses actually run.
The turning point was GoHighLevel. When I got into the platform early, I saw what was possible when you stopped treating marketing as a collection of tactics and started treating it as a system. That’s been the core of how I work ever since — operations and automation first, demand and visibility on top of it.
I work with a small number of clients at a time so the work stays at a level I’m proud of. I oversee everything, do multiple rounds of QA on every project, and stay embedded in the work rather than handing it off and disappearing. My team is international, my clients span industries, and the thing I’m most proud of is that most of them have been with us for years.
Based in San Diego. Usually have a cold brew nearby.
What it looks like in Practice
Anna Marsh Nutrition
From relying entirely on social media launches to a predictable client acquisition system built on SEO and email automation. Organic search went from an afterthought to the primary driver of new leads.
Loan Signing System
From product development to full-scale industry dominance in the notary education space. We run their complete GHL operations and development — one of the largest certification programs in the country.
Modern Image
Built the entire digital infrastructure from scratch — GHL, website, online shop, phone system, Voice AI, and full marketing management. Organic clicks grew from 147 to 1,856 in twelve months. Q1 2026 alone: 871 lead events, 555 phone calls, $786K+ in tracked pipeline.
The thing they keep saying.
Let's build the thing your business has been missing
Tell us about your business. We’ll tell you whether and how we can help — no pressure, no sales theater.
Questions worth asking
Honest answers before we start.
How long until I see results?
Depends on what we’re building. GHL systems and automations are live within 30–60 days and you’ll feel the difference immediately in how leads are handled. Paid media typically needs 3–4 months before we have enough data to optimize toward a strong ROAS. SEO is a longer game — it’s the hockey stick, not the sprint. Slow at first, then it compounds in a way that paid media can’t. We’re honest about this upfront so you go in with the right expectations.
What kinds of businesses do you work with?
Service-based businesses where clients choose you because of your reputation, expertise, and results — not because you went viral. We work across health and wellness, med spas, plastic surgery, auto detailing, legal, education, consulting, wineries, and more. If your business runs on trust and your digital presence doesn’t reflect that yet, we’re probably a fit.
What do you actually need from me?
Access, context, and a real working relationship. We need to understand your business well enough to build for it — that means someone on your side who can answer questions, give us feedback, and make decisions when needed. We don’t need you in the weeds. That’s our job. But we do need you available and engaged, especially in the first 30–60 days.
Do you require long-term contracts?
No. We scope every engagement honestly rather than locking you in. Project work is scoped and priced per deliverable — you know exactly what you’re getting before we start. Retainers are ongoing but you’re not contractually obligated to stay. Our best client relationships have run for years not because of contracts but because the work keeps producing. We’d rather earn it every month.
What's the investment?
It depends on scope — and we mean that genuinely, not as a dodge. A standalone GHL build is a different project than full-service SEO plus paid media plus CRM management. Ad hoc and project work is billed at $125/hour. Retainers are scoped and priced based on what’s included. We put together a detailed proposal before anything starts so there are no surprises. If you want a rough sense of whether we’re in the right ballpark, just tell us what you’re working with on the first call.
Can we start with just one thing?
Yes — and we often recommend it. Starting with a single well-scoped project is the right way to see how we work before expanding the engagement. Most of our longest client relationships started with one specific problem we were brought in to solve.
Do you help with A2P compliance and SMS setup?
Yes. A2P 10DLC registration, brand verification, campaign approval — we handle the full compliance setup so your SMS workflows actually deliver. This is something a lot of GHL builds skip and then wonder why their messages aren’t going through.