Hi, I'm Sophie. I help service-based and digital businesses grow in ways that actually work — not just on paper, but in real life.
My sweet spot: building sustainable, systems-led growth strategies that are operationally sound, financially predictable, and genuinely human-friendly. I work with businesses where growth complexity has outpaced their systems — the ones where the hustle stops being enough, and it's time to scale without breaking everything (or everyone) in the process.
Growth problems usually aren't about effort, talent, or visibility — they're about fragile systems.
I've been in digital marketing and growth strategy since the early 2010s. My career has spanned SEO, paid acquisition, analytics, and operational systems — working with service-based businesses, online education brands, and digital-first companies at every stage of growth.
Here's what a decade in the trenches has taught me: growth problems aren't usually about effort, talent, or visibility. They're about fragile systems, unclear attribution, or strategies that ignore the limits of operations and human capacity.
That's why my approach is built around durable systems. I focus on creating growth strategies that don't just work in theory but hold up in practice — demand channels that compound, data that drives real decisions, and operations that don't need constant babysitting.
Since 2018 I've been running Sass & SEO. We work with a small number of clients at a time so the work stays at a level I'm proud of. I oversee everything, do multiple rounds of QA on every project, and stay embedded in the work — rather than handing it off and disappearing.
Most engagements touch more than one. This isn't a service menu — it's how I think about the work.
Your business needs more than quick wins — it needs a blueprint for sustainable growth. I take a holistic approach to make sure your marketing, operations, and systems work together. The result: a clear, actionable strategy that aligns every part of your business and sets the foundation for predictable scale. Includes the retention work that turns one-time buyers into repeat customers.
Marketing works best when it's interconnected. I bring together SEO, paid, and owned media to drive consistent traffic and leads, with earned media amplifying the reach. The goal is an interdependent, predictable marketing system that compounds over time — not one that resets every month.
Data is only useful if you know how to use it. I help you track the right metrics, automate repetitive work, and leverage AI ethically. With smarter systems in place, you make better decisions, save time, and scale without the chaos. GoHighLevel infrastructure sits at the center of most of this.
Sometimes you need someone to see the whole picture. I work with small business owners and exec teams to connect the dots across marketing, operations, and systems — providing the foresight to integrate every component into a cohesive strategy. Not implementation — clarity, direction, and decisions that move your business forward.
My work is shaped by an unusual combination: psychology, trauma-informed training, and a decade of hands-on experience in digital marketing, systems design, and operations.
With formal training in psychology, somatic experiencing, and trauma-informed practice, I understand how stress, capacity, and sustainability impact performance. I've seen too many growth strategies fail — not because they weren't smart, but because they ignored the human element. Chronic stress, cognitive overload, and unrealistic capacity assumptions are real operational risks I help businesses design around.
This isn't about being "soft." It's risk mitigation. A strategy that's impossible to execute over time isn't a strategy — it's a draft. I focus on building systems and strategies that reduce risk, prevent burnout, and ensure long-term success. For the business and the people behind it.
If you're actually ready to look at the full picture — not just the marketing piece, not just the operations piece, but how every part of your business connects — let's talk.