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Most people are horrible managers, which is why it can feel so hard to find quality help, and to hire the right team. In this blog, we’re going to be breaking down how to actually delegate most effectively and in a way that allows your team to thrive so you can have a successful coaching company.
Soph is a respected leader in personal development and business strategy with more than a decade of experience guiding coaches and service-based entrepreneurs to scale online.
She’s played a key role in scaling multiple companies past $1M in annual revenue and has helped hundreds of coaching professionals build strong, profitable businesses ranging anywhere from $3,000-$30,000 in average monthly revenue.
Her expertise spans email marketing, SEO, and systems optimization, and she’s known for turning complex digital strategies into clear, actionable steps with real results. Soph takes a holistic approach, weaving together automation, business infrastructure, and CEO growth—all anchored in a deep commitment to equity and trauma-informed practice.
Focused on long-term value over quick wins, Soph partners closely with clients to implement proven strategies that protect their time, build stronger client relationships, and lay the foundation for scalable success. As the driving force behind Sass and SEO, she blends sharp analytics with industry insight, earning lasting trust from clients and peers alike.
Take this quick quiz to discover the marketing strategy that fits your business stage, energy, and goals — and stop wasting time on the wrong things.
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Sass and SEO Inc is operated in San Diego, California on stolen native land. We respectfully acknowledge that the Kumeyaay Nation are the original inhabitants of the unceded land now known as San Diego. Despite enduring the horrors of genocide and colonization, the Kumeyaay spirit remains unbroken. We honor the resilience of their ancestors who fought to protect their culture and land.
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