Luxury Automotive
San Diego’s #1 luxury automotive protection shop needed digital systems as serious as the work in the bay — GHL, web, shop, Voice AI, and owned media under one roof.
ModernImage
Full digital infrastructure for San Diego’s #1 luxury automotive protection shop — built from a generic template site, scaled to 12× organic traffic and $786K+ in tracked pipeline, still expanding.
Industry
Luxury automotive protection
Engagement
Since July 2024
Status
Ongoing partnership
12×
Organic traffic in 12 months
84%
CPC reduction (Ads rebuild)
17.5
Ranking positions gained
$786K+
Tracked pipeline value
Scope
Full DFY rebuild across seven systems — GHL CRM, website, phone compliance, Voice AI, online shop, ads, SEO, and analytics.
Started
July 2024. Nearly two years of expanding phases — from foundation to full marketing ownership.
Entry point
Phase 1 was a $7K GHL + website rebuild. The engagement grew as infrastructure and marketing compounded.
A shop with 25 years of craft — and a digital presence that didn’t match.
Enrico Del Mar built Modern Image San Diego from the inside out. The shop has operated since 1991 (San Diego since 1999), and under his leadership it became the leading luxury automotive protection shop in the county.
They’ve protected vehicles for the Fast & Furious franchise, Ferrari San Diego, Porsche San Diego, Marvel, Volkswagen, Land Rover, and HRE Wheels. 200+ five-star reviews. Exclusive San Diego fulfillment for Icon Rocklear — 75× stronger than standard ceramic, available at only a handful of shops nationwide.
When they came to us in 2024, the goal was simple: build a digital system as serious as the work in the bay.
Before: premium brand, generic backend.
- No CRM — leads arrived and disappeared after first contact
- Template site with no pricing, SEO structure, or conversion tracking
- 44 organic keywords — nearly invisible for service searches
- 50K impressions → 234 clicks (0.47% CTR)
- No owned Google Ads account, no online shop, no phone compliance
01 | Website
A luxury site with transparent pricing — and booking wired into GHL.
Ground-up rebuild on WordPress: dark luxury design, service pages for PPF, ceramic, tint, Icon Rocklear, and Avant Guard, and every form feeding the CRM with source attribution.
The Tesla PPF San Diego page alone: 5 models × 7 packages = 35 pricing configurations with specs, warranties, and direct booking CTAs — $1,699 to $7,999 — each linked into GHL with call tracking.
02 | Online shop
Fast & Furious kits that sell online — not only in the shop.
WooCommerce wasn’t cutting it (failed checkouts, friction). We rebuilt the store inside GoHighLevel Stores so branding, checkout, and CRM stayed one system — physical kits, international shipping, five storefront pages.
Week one after launch: 3 online kit sales averaging $2,000–$3,000 each. Fast & Furious pages later hit 747 views in Q1 2026 (+24,800% YoY) — search territory no other San Diego PPF shop owns.
03 | Ops & Voice AI
Every lead, call, and missed opportunity lands in one pipeline.
GHL from scratch: pipelines, source attribution, automations, team inbox, booking. Full carrier compliance (A2P, SHAKEN/STIR, CNAM, Voice Integrity). Voice AI for missed calls, text-back, website chat, mobile app for the floor team.
Q1 2026 alone: 424 inbound calls, 88.9% answer rate, 292 first-time callers. Google Organic calls averaged 4m 28s — nearly 3× overall — better-informed visitors, deeper conversations.
04 | Paid + SEO
Owned media. Clean data. CPCs that finally made sense.
Previous ads lived in someone else’s account. We rebuilt Google Ads under Modern Image ownership with conversion tracking from day one, then cut the broad “PPF – Calls” approach once Tesla-intent keywords proved out.
Tesla PPF Leads campaign: CPC $17.02 → $2.69 (84% reduction). Q1: 627 clicks, 31 direct leads at ~$85 CPL. Organic clicks 147 (2024) → 1,856 (2025).
What the data shows once the system is actually measuring.
Figures current as of April 2, 2026 — GA4, Search Console, GHL, and Google Ads.
1,856
Organic clicks in 2025
vs 147 in 2024 (+1,163%)
871
Lead events | Q1 2026
Official GA4 with full conversion tracking
555
Tracked phone calls | Q1
424 inbound in GHL call report
$786K+
Pipeline value
213 active opportunities, source-attributed
Still compounding.
Location pages (Carlsbad, Oceanside, La Jolla, Del Mar, Rancho Bernardo), Ads optimization, tighter pipelines, Fast & Furious content cluster, and shop growth — Modern Image is an active client, not a closed project.