Anna MarshNutrition

Full done-for-you rebuild for a UK functional medicine practitioner recovering from CFS — software, pricing, funnels, brand, website, and evergreen marketing that grow the business without burning her out.

Helping Anna grow a business her body could keep.

Anna Marsh is a Functional Medicine & Nutrition Therapist in the UK with a decade of online business experience — 1:1 support, group programs, workshops, guides, and courses already in market.

What she needed wasn’t more hustle. With CFS, anxiety, and depression in the mix, social-media-as-primary-engine was costing her more than it returned. She wanted a backend and a brand that matched who she is today — and a marketing system that worked while she rested.

Before: capable brand, exhausting backend.

• Primary lead gen lived on Instagram & Facebook — 0–4 applications and 0–3 sales calls per month • 10+ tools at ~$245/mo (ClickFunnels, Mailchimp, Formstack, Zapier, and more) • Underpriced 1:1 work with no clear hourly economics or capacity model • Outdated brand/site that didn’t match her expertise today • No plan beyond posting — content wasn’t compounding into pipeline • Needed rest and spaciousness, not a bigger team or higher fixed costs

Ten tools → one platform. Nearly 60% less in monthly SaaS.

We migrated funnels, courses, pages, and assets onto Online Business Automator so Anna could keep serving clients while the backend was rebuilt — cutting spend from ~$245/mo across 10+ tools to under $100/mo on one stack (~$1,200+/year saved).

Simplification wasn’t just cost. It was cognitive load — one login, one source of truth, fewer brittle Zapier bridges.

Same revenue goals. Half the client load.

We mapped every deliverable, hour, and margin across her offers, then raised 1:1 pricing ~53% and her effective hourly rate ~51%. That cut the enrollments she needed each year by more than 54% to hit the same revenue — without asking her nervous system for more.

We also built the full 1:1 sales path: application, calendar, enrollment guide, nurture, checkout, intake, and welcome — plus a shorter one-off package for lower-commitment entry.

Quiz + workshop that compound without daily posting.

Two core funnels: a fatigue-recovery quiz (wireframes, logic, result pages, low-ticket offers, full email nurture) and a workshop path that we iterated from paid → free after the first version underperformed — then rebuilt messaging and the backend offer.

Quiz: 870+ subscribers in 18 months with zero paid ads; ~20% of quiz opt-ins into the free workshop; 19 applications from quiz subscribers alone. Workshop shift: ~1,000% lift in program sales conversions; average client spend $121 → $675 (+457%).

A site that finally looks like the practitioner she is.

With Mel Judson we rebuilt brand direction — palette, mood, and the experience visitors should feel — then wireframed, guided copy, and launched annamarsh.co.uk around podcast, workshop, quiz, and core offers.

Organic Google traffic +349% (Jan 2021 → June 2023). Unique monthly visitors +211%. Referral/social traffic +1,004%. The site became the hub for every funnel and content channel — not a brochure left behind social.

Marketing that fits a recovery-paced life.

We launched The Chronic Fatigue & Burnout Recovery Podcast — cover, strategy, Castos + Apple/Spotify setup — and a weekly rhythm: episode, blog show notes, email, and Instagram reel. Spacious on purpose. Compounding on purpose.

Podcast monthly listeners +489% (Sept 2022 → June 2023). Recommended cadence: 1 episode, 1 email, 1 blog, 1 reel weekly, plus light boosts on top carousels. Instagram grew past 6,400 followers with stronger saves and shares.

The visual system.

Wordmark and palette — the homepage above is that system on the live site.

I have had to close down applications now for my 1:1 services as even my waiting list was getting too long!

What changed after the system was in place.

Want systems that respect your capacity?

Tell us what you’re building. We’ll tell you honestly whether we’re the right fit — usually within one business day.