Summary
Ever wondered what it takes to navigate the world of ethical marketing? Join me as we traverse this fascinating landscape and discuss the four key components to creating content that not only sells, but also leaves a positive impact. Drawing from my own experiences since 2015, we’ll explore the nuances of educational content, personal content, polarizing content, and entertaining content, and how these can vary depending on your unique business.
But that’s not all, folks! We’re also diving into the world of personal branding and the delicate balance of selling products and services without compromising your integrity. We’ll discuss the importance of ensuring that your product or service actually works, as well as the potential dangers of leveraging personal lifestyles to sell a service that promises a result to a client. So, strap in and get ready for an eye-opening journey into ethical marketing strategies, personal brand marketing, and the power of education in marketing.
Chapters & Key Points
Exploring Ethical Marketing Strategies (6 Minutes)
Today, we explore marketing from an ethical lens and what it means to approach marketing ethically. Drawing from my own experiences since 2015 in the online space, I provide a background to my perspectives and share the core pieces of content taught in the industry. These include educational content, personal content, polarizing content, and entertaining content. We discuss the nuances of each type of content and how the type of content used will vary depending on the type of business you’re building. Tune in to gain insight into marketing from an ethical lens.
Ethical Personal Brand Marketing and Sales (14 Minutes)
We into the nuances of personal branding and selling products and services that you are not necessarily delivering yourself. We discuss the importance of making sure your product or service actually works and that you are credentialed in whatever way. We also explore the potential dangers of leveraging personal lifestyles to sell a service that promises a result to a client. We touch on the need to measure tangible outcomes and the potential consequences when someone makes a decision to purchase something without having all the information.
Education in Marketing (6 Minutes)
Today, we explore the different types of content and the importance of educational content when it comes to marketing. We discuss how you can be an entertaining educator and how to use comedy as a medium to share valuable information. We also look at how to differentiate what you’re selling from who you are, and how to create ethical marketing that feels good for both the consumer and the business. Finally, we examine how to share something personal and vulnerable without commodifying your life, and how to be clear about the business model when approaching the online marketing world.
Episode Keywords
Ethical Marketing, Personal Branding, Content Types, Educational Content, Personal Content, Polarizing Content, Entertaining Content, Selling Products, Services, Credentialing, Tangible Outcomes, Measuring Results, Leveraging Lifestyles, Differentiating Selling, Ethical Marketing, Entertaining Educator, Comedy, Vulnerable Content, Business Model, Online Marketing
